Corporate Identity and Graphic Systems
Spaw Days is a full corporate identity system developed for a pet grooming and wellness brand. The project involved building a cohesive visual identity from the ground up — including logo design, color palette, typography, and brand guidelines — with the goal of creating something that felt warm and approachable while still being polished and professional. Every design decision was made to resonate with pet owners who see grooming as a form of care, not just a service. The final system extended across multiple brand touchpoints.
